How many married couples have chatted about this before?
According to Tom from the Microsoft team, the line of communication between 'us' and consumers has become so one directional that consumers have become fed up. We know them as Female 18-24, early adopter, low income... but in reality her name is Svenja.
In order to communicate with all the Svenja's of the world, we must embrace technology and open up a bi-directional line of communication to make the consumer feel more individual. Let's chat!
More to come.