Thursday, May 24, 2007

Immersion is complete...

As the conference comes to a close, here are Steve Gatfield’s final remarks:

The past two days are a testament that we now live in a space with an entirely new landscape of behaviors and technologies. In order to explore this, we have to be in it and understand it.

To embrace the future, we need to think about the kind of talent we need, and the type of partners that can bring this together. A company like Lowe has every potential to do this. By challenging some of our own business models and by bringing in this talent, we have our winning formula.

And with that, Peter Minnium pops open the champagne.

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