Death of a lion?

When you create an award specifically for one ingenius campaign, how is it possible to continue awarding that award to creative that isn't as ingenius?

Erika, WW Branded Entertainment, believes that awe may be dead on the internet in a time when viewers have seen just about everything.

We pose the question: Will there be a campaign as ingenius as BMW films? Yes, no? We'll see at Cannes.

In Erika's mind, there will be nothing that will eclipse BMW films... EVER!