Wednesday, May 23, 2007
Cheers to Bloggers!
Bloggers from Flavorpill(I love the weekly event emails!), The Gothamist, and engadget discuss their success, including co-branding, PR involvement, and future opportunities. The most important message these bloggers want us advertisers to know is, "Focus on designing a campaign to fit the blog. Don't try to shove the same campaign that you would run for one site onto another one...Running the same ad on a blog that you ran on Yahoo is just lazy." Digital media needs to no longer be used as just an after thought...customization is not the future, it's right now.