Wrapping up the LWIIE, was a presentation from Jeff Cole. The ever thinning crowd is starting to look a little worn. Could be a combination of food coma with the 82 degree (29 degrees for the rest of the world) heat, or it could be information overload. 15 Presentations and 1 live briefing/concepting session later, I think it's safe to say that it's near impossible to walk away from this without learning something.
Hopefully someone actually brought their swimsuit. Cannonballs on a New York rooftop would be a good way to end the day.
It was a pleasure blogging for you.
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