Thursday, May 24, 2007

When I think of JNJ I touch... anything

The strategy: Touches of love

After being given this strategy for the new JNJ women's beauty line, the ideas flowed and they were indeed very interesting. Here are some of the more interestins lines of strategy.

Gaming: "Women giving other women touches of love"
Website: "Give touches of love to yourself"
Mobile: "Shared ladies of love"

More to come.

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