Wednesday, May 23, 2007

Where's the party?

I had admired a super cute LBD (little black dress) when I first arrived this morning. Well, turns out the dress comes complete with a consumer focused presentation from Erika Nardini, WW Branded Entertainment. She presented an interesting online event, sponsored by Nokia, that created a global community for New Year's Eve celebrations. "1 party. 5 cities. 830,000 hours of video". Her presentation focused on the ability of brands to create relevant content and the relationships that build around it. Cool stuff. My only thought was, why don't I ever get asked to be involved in these sponsored parties?

note said dress on the right

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