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Andrew Bloom from Spot Runner introduced the next big thing in customized advertising; electronically creating, delivering, and monitoring video ads to fit in any media plan. This raises the question, will we as creatives be useful anymore? Or just busier creating different video scenarios? I visited a similar agency here in New York called Visible World, where it was explained that this technology means that we have to work harder and smarter because clients will be expecting more and more. But imagine how awesome it would be to have a toilet paper ad that addresses your specific bathroom needs. Ok, maybe awesome isn't the word.