70 of Lowe's top guns touch down in New York Tuesday. Hailing from all corners of our network, these lot are about to take a deep nosedive into the cutting edge world of interactive.
Wednesday May 23. 930am, Sky Studios. It’s day 1 of the event and all eyes are glued on Peter Minnium as he jovially sets the tone – swimming lessons at the Hudson hotel courtesy of Bjorn Larsson, lounging in Sky Studio’s Lowe Lounge - before referencing his own transformation from dork to some sort of tall Tom Cruise clone in the next two days.
Jokes aside, the Interactive Immersion Event is a 2 day everything-you-ever-wanted-to-know-about-the-digital-world featuring roundtables, q and a, and work sessions with some of the industry's most coveted leaders and influencers like Microsoft and Google.
Stay tuned for more on this truly transformational event.
-from your Lowe Go editor, Samina.