The last speaker just finished his speech. Now, everybody is gathering at the terrace having champagne. That’s what I call a high level interactivity.
Our immersion into interactivity has come to an end. Well, at least the speeches. The ideas transmitted here will keep living. They will definitely help all of us to improve the way we communicate with our costumers.
As for me, a first time blogger, I had a lot of fun and learned a lot. I hope you guys enjoyed my posts. For sure, I’ll keep blogging!
See you all next time,
Lucas
Thursday, May 24, 2007
Vaga-lumes
Finalmente consegui conversar com Tom Hudson, que me explicou um pouco mais sobre a tal viagem entre Gênova e Cannes.
“The Fireflies Ride”, ou em português, A Viagem dos Vaga-lumes (em tradução muito da mequetrefe feita por mim), foi criado com o intuito de arrecadar fundos para a Leuka, fundação que combate a leucemia. A viagem de 1000 km, percorrida de bicicleta, renderá além de fundos, muitas histórias, motivo pelo qual Tom veio falar conosco.
“The Fireflies Ride” começou com 5 ciclistas amadores: 3 diretores de cinema, 1 Head de TV e 1 instrutor de ski. Porém, a idéia cresceu e hoje o grupo conta com diretores de cinema, produtores, pós-produtores e diversos profissionais do mundo publicitário.
Excelente iniciativa. Do jeito que alguns publicitários são festeiros, eu já estava pensando que era uma viagem pra galera se esbaldar de Gênova a Cannes. Que nada, o pessoal é engajado.
Quem quiser saber mais sobre o grupo, doar ou até mesmo participar dessa viagem, é só entrar no site: http://www.thefirefliesride.com/
“The Fireflies Ride”, ou em português, A Viagem dos Vaga-lumes (em tradução muito da mequetrefe feita por mim), foi criado com o intuito de arrecadar fundos para a Leuka, fundação que combate a leucemia. A viagem de 1000 km, percorrida de bicicleta, renderá além de fundos, muitas histórias, motivo pelo qual Tom veio falar conosco.
“The Fireflies Ride” começou com 5 ciclistas amadores: 3 diretores de cinema, 1 Head de TV e 1 instrutor de ski. Porém, a idéia cresceu e hoje o grupo conta com diretores de cinema, produtores, pós-produtores e diversos profissionais do mundo publicitário.
Excelente iniciativa. Do jeito que alguns publicitários são festeiros, eu já estava pensando que era uma viagem pra galera se esbaldar de Gênova a Cannes. Que nada, o pessoal é engajado.
Quem quiser saber mais sobre o grupo, doar ou até mesmo participar dessa viagem, é só entrar no site: http://www.thefirefliesride.com/
Immersion is complete...
As the conference comes to a close, here are Steve Gatfield’s final remarks:
The past two days are a testament that we now live in a space with an entirely new landscape of behaviors and technologies. In order to explore this, we have to be in it and understand it.
To embrace the future, we need to think about the kind of talent we need, and the type of partners that can bring this together. A company like Lowe has every potential to do this. By challenging some of our own business models and by bringing in this talent, we have our winning formula.
And with that, Peter Minnium pops open the champagne.
The past two days are a testament that we now live in a space with an entirely new landscape of behaviors and technologies. In order to explore this, we have to be in it and understand it.
To embrace the future, we need to think about the kind of talent we need, and the type of partners that can bring this together. A company like Lowe has every potential to do this. By challenging some of our own business models and by bringing in this talent, we have our winning formula.
And with that, Peter Minnium pops open the champagne.
Tom Hudson - Parte 1
Após a palestra de Andrew Bloom, que falou sobre a customização de comerciais, tivemos um pequeno intervalo concedido por Peter Minnium. Durante a pausa, Tom Hudson, redator sênior da Lowe Londres veio até nós, os blogueiros, com a pergunta: “como isso aê funciona?”.
Após algumas explicações, ele já estava empolgado, “é fácil!”, disse.
Pelo jeito, não é só ele quem vai entrar na onda dos blogs. Tom e outros 50 criativos querem contar suas aventuras numa viagem entre Gênova e Cannes.
Quando começamos a fazer perguntas sobre a tal viagem, Peter Minnium, implacavelmente nos convocou para voltarmos ao auditório. Mas, tudo bem, no próximo intervalo, vou tentar saber um pouco mais sobre essa aventura.
Após algumas explicações, ele já estava empolgado, “é fácil!”, disse.
Pelo jeito, não é só ele quem vai entrar na onda dos blogs. Tom e outros 50 criativos querem contar suas aventuras numa viagem entre Gênova e Cannes.
Quando começamos a fazer perguntas sobre a tal viagem, Peter Minnium, implacavelmente nos convocou para voltarmos ao auditório. Mas, tudo bem, no próximo intervalo, vou tentar saber um pouco mais sobre essa aventura.
Ending on a hot note
Wrapping up the LWIIE, was a presentation from Jeff Cole. The ever thinning crowd is starting to look a little worn. Could be a combination of food coma with the 82 degree (29 degrees for the rest of the world) heat, or it could be information overload. 15 Presentations and 1 live briefing/concepting session later, I think it's safe to say that it's near impossible to walk away from this without learning something.
Hopefully someone actually brought their swimsuit. Cannonballs on a New York rooftop would be a good way to end the day.
It was a pleasure blogging for you.
Hopefully someone actually brought their swimsuit. Cannonballs on a New York rooftop would be a good way to end the day.
It was a pleasure blogging for you.
No falta detalle!
Algo de energía para afrontar la jornada de trabajo. Por supuesto con el logo de la compañía.
Como nos gusta darle a la sospecha, já. Pero no; sólo era chocolate.
love is in the air.....
After J and J delivered their brief to the group, the workshops began. The pre assigned globally diverse teams scurried to all corners of the studio space; some perched on the rooftop sundeck, some took some ground in the garden, while others congregated in the cozy bedroom spaces.
Each group was assigned a different platform for exploring the brief (see earlier blog entry), all equipped with a “touch of love” goodie bag.
Two hours later, it was time to present.
Here are some highlights:
First in the hotseat were the Gaming group. The group concluded that men and women game differently. To engage women in the game, they might be interested in behaviors more related to snacking rather than aggressive blood baths or competitions. The idea is that when women purchase a j and j product, they receive a pin. The pin then leads to a game with a certain behavior that appeals to women. Wearing the pin represents being in the community, and the end goal IS the community.
Website The next group tackled how love would live on a website. The group proposed that the website could represent a place where people can give and receive little touches of love. There little touches of love are exchanges, which relates to generosity. This website would therefore establish an emotional territory for generosity.
Mobile. This group presented how the language of love could live on the mobile platform. Random acts of love can be provoked on the cellphone space used as a portal. This gets more involved and can include messages that send tips on massages, and ladies nights sponsored by j and j for pampering. The group stretched the ideas further by suggesting specific tones on the phone that could relate to love or heart beats. And finally, they considered that Bluetooth could be activated to pick up areas where love is in air - in the form of a massage, or beauty treatment.
The social networks team first considered what it is that binds women aged 25-45. They suggested: guilt. J and J could start a guiltfree campaign. It could be an open blog of how women deal with guilt, or what they feel guilty about. This could lead to a Worldwide guilt free day, sponsored by Johnson and Johnson.
Each group was assigned a different platform for exploring the brief (see earlier blog entry), all equipped with a “touch of love” goodie bag.
Two hours later, it was time to present.
Here are some highlights:
First in the hotseat were the Gaming group. The group concluded that men and women game differently. To engage women in the game, they might be interested in behaviors more related to snacking rather than aggressive blood baths or competitions. The idea is that when women purchase a j and j product, they receive a pin. The pin then leads to a game with a certain behavior that appeals to women. Wearing the pin represents being in the community, and the end goal IS the community.
Website The next group tackled how love would live on a website. The group proposed that the website could represent a place where people can give and receive little touches of love. There little touches of love are exchanges, which relates to generosity. This website would therefore establish an emotional territory for generosity.
Mobile. This group presented how the language of love could live on the mobile platform. Random acts of love can be provoked on the cellphone space used as a portal. This gets more involved and can include messages that send tips on massages, and ladies nights sponsored by j and j for pampering. The group stretched the ideas further by suggesting specific tones on the phone that could relate to love or heart beats. And finally, they considered that Bluetooth could be activated to pick up areas where love is in air - in the form of a massage, or beauty treatment.
The social networks team first considered what it is that binds women aged 25-45. They suggested: guilt. J and J could start a guiltfree campaign. It could be an open blog of how women deal with guilt, or what they feel guilty about. This could lead to a Worldwide guilt free day, sponsored by Johnson and Johnson.
Hard work cafe
After lunch, everybody is working.
Several teams. One strategy for all. Each team-one media.
The brief: Johnson & Johnson body care.
Good luck.
When I think of JNJ I touch... anything
The strategy: Touches of love
After being given this strategy for the new JNJ women's beauty line, the ideas flowed and they were indeed very interesting. Here are some of the more interestins lines of strategy.
Gaming: "Women giving other women touches of love"
Website: "Give touches of love to yourself"
Mobile: "Shared ladies of love"
More to come.
After being given this strategy for the new JNJ women's beauty line, the ideas flowed and they were indeed very interesting. Here are some of the more interestins lines of strategy.
Gaming: "Women giving other women touches of love"
Website: "Give touches of love to yourself"
Mobile: "Shared ladies of love"
More to come.
A little less sunshine
Quite a few attendees had to leave early today to catch international flights home, but one person's departure in particular was noticed by the bloggers. Goodbye Björn Larrson! The presentation room seems a little lack-luster without your smile. Were we the only ones that noticed his pearly infectious smile? Trevlig resa.
Can you crack it?
Things just got a little touchy-feeling during the Johnson & Johnson live briefing (massages!). The attendees are now being broken into groups, each with a "Touch of Love" goodie bag, and have set out to solve the J&J brief in two hours. Good luck!!
Tenemos piscina!!!!!!
Hablando de sumergirse...
But no pool until work is done! Get cracking on the pop brief.
Enter Custom Title Here
Andrew Bloom from Spot Runner introduced the next big thing in customized advertising; electronically creating, delivering, and monitoring video ads to fit in any media plan. This raises the question, will we as creatives be useful anymore? Or just busier creating different video scenarios? I visited a similar agency here in New York called Visible World, where it was explained that this technology means that we have to work harder and smarter because clients will be expecting more and more. But imagine how awesome it would be to have a toilet paper ad that addresses your specific bathroom needs. Ok, maybe awesome isn't the word.
Correction
Yesterday I commented about how Google was going to eventually make some of our jobs obsolete (referring more to strategy researchers and media buyers). Well, it seems that all our jobs are going to become obsolete if and when Spot Runner takes over the world. Andrew has just shown us how clients can create an ad over Spot Runner and it´s quit disturbing. Think about this:
300 ads
Running for 30 days
For $3000.00
Ready in roughly 3 minutes
Plan for the future now: www.monster.com
300 ads
Running for 30 days
For $3000.00
Ready in roughly 3 minutes
Plan for the future now: www.monster.com
Ears on. Listen in.
The morning continues with all those in attendance eager to learn more. After a brilliant show case of the coolest things on the net (as decided by our friends on the One Show committee), we move on to Andrew Bloom from Spot Runner as he gives us a look into the first internet based ad agency.
The future of advertising explained in 2 hours... this is definitely immersion at its best.
The future of advertising explained in 2 hours... this is definitely immersion at its best.
Sexy Interactives, not an oxymoron
Kevin Swanopel from One Club presented some award winning interactive banners and websites. Clever stuff. Perhaps one of the most intriguing was Kevin's "favorite" banner in which you could use your mouse to feel a naked breast (all of course in the name of Breast Cancer Awareness). Some other notable sites included beer.com and Victoria's Secret Pink Poker, which both involved partially clothed models who either serve beer at your command or strip down to their panties if they lose at a hand of cards. Who needs a subservient chicken when you can have a half naked woman on command? (I know all of the other bloggers were thinking the same thing, they're just too afraid of being sexist to write about it.)
Diving into Day 2
The swanky red bus pulls up to Soho’s Sky Studios on Broadway and the troop rolls out. This time, Interactive Immersion takes place on the rooftop. It’s a garden breakfast of fanciful delights and catch up tales from last night’s dinner, before the lot move into their sky light meeting space.
Peter Minnium takes the floor…hollering in the stragglers with a piercing whistle from an unidentified source. His jovial tone captures the crowd, announcing that today’s play will be filled with presentations, group workshops in exotic locations around the site, and a dip in the rooftop pool for those so inclined.
Sounds like a full day of immersion.
Peter Minnium takes the floor…hollering in the stragglers with a piercing whistle from an unidentified source. His jovial tone captures the crowd, announcing that today’s play will be filled with presentations, group workshops in exotic locations around the site, and a dip in the rooftop pool for those so inclined.
Sounds like a full day of immersion.
Wednesday, May 23, 2007
Closing out the first day
Loaded with information, the Lowe crew is now heads to dinner to digest the information and eat some deliciousness. As for the bloggers, we´re exhausted and we´ve written enough for one day. See you again tomorrow same time, same place.
Myspace
Shawn Gold’s speech was fast. It just took a couple of minutes. But when it comes to interaction, you don’t really need a long time when your product is Myspace.
Well, Bill Bernbach once said: “The magic is in the product.”
Well, Bill Bernbach once said: “The magic is in the product.”
MySpace VS Facebook
Everyone's favorite debate continues at the Interactive Immersion event. Representatives from both sites attempted to sway a Lowe consensus to their platform but to no avail. The only consensus: People spend waaaaay to much time on these websites. Check out the stats provided by MySpace and Facebook.
MySpace: 12% of time spent online is on MySpace
Facebook: Members spend an average of 21 minutes on the site per day
MySpace: 12% of time spent online is on MySpace
Facebook: Members spend an average of 21 minutes on the site per day
Ditadura
A palestra de Dan Hodges, da Sprint terminou agora. Assim que o palestrante se despediu, os convidados bem que tentaram se levantar para dar aquela relaxada entre um palestrante e outro. Brincalhão, Peter Minnium foi mais rápido: “ninguém se levanta, a próxima palestra já vai começar!”.
O tempo é curto! Próximo!
O tempo é curto! Próximo!
We have new bloggers
Now people around here can blog as well. So, they can write articles, or whatever pops in their minds.
The computer at the blogging bar is now bloggin enabled so now you can interact a little more by adding your own articles, thoughts or whatever.
Have fun!
The computer at the blogging bar is now bloggin enabled so now you can interact a little more by adding your own articles, thoughts or whatever.
Have fun!
Not your average Joe Bloggers....
Bjorn Larsson mediates a bunch of bloggers. Well, these are not your average Joes; they are founders of some the city’s most coveted blogs. Introducing Flavorpill’s Sascha Lewis, Engadget’s Peter Rojas and Gothamist’s Jake Dobkin.
Peter Rojas – who recently sold Engadget to AOL - talks about niche media and the power of sincere content. “Don’t dumb it down. Give it to them straight.” He also emphasizes the importance of advertisers really understanding the content of the site and that this synergy between niche content (editorial) and niche products (advertising) is a winner. The audience loves this because it introduces new niche products to them.
Sascha’s site Flavorpill publishes eleven email magazines, covering art, books, music, fashion, world news, and cultural events in six cities. He talks about the new dynamics between media, ad agencies and clients. “Things are mashed up more, there is more collaboration and media agencies have become more flexible. That concept of church and state is over.”
Sascha also claims that online media is a lot more flexible than offline. If something is not right, it can be taken down instantly.
“Flavorpill offers a hybrid of different services and has enabled clients to feel closer to us because we are more flexible.”
On maintaining objectivity and integrity as an editorial publication?
All bloggers – whose companies have excelled because of their exceptionally high quality content - unanimously concur “good content is hard.”
Sascha: “The integrity of the editorial process and the intrinsic brand essence is the foundation of our company.”
Gothamist’s Jake Dobkin concurs “Having accurate information, having it work, and selling it is still difficult.”
Their advice to us: “Identify the sites that are most fitting with your clients, and work with those clients and sites to bring synergy. Remember that blogs are popular because they are good.”
Killer comment of the session: “The web is a messy place. Need to embrace that mess.” Sascha referencing Wired’s editor, Chris Anderson.
Plano malígno
O Google me dá medo! A empresa parece ser tão criativa, bacana e descolada. Com certeza ela é, no âmbito das idéias. Pessoalmente, porém, os três palestrantes representantes do Google são sérios, sisudos e austeros. Mas, se você tem uma empresa que planeja a dominação mundial, com certeza é preciso ser frio e calculista.
Vou tentar superar o medo pra bater um papo com eles pra ver “qualé”.
Vou tentar superar o medo pra bater um papo com eles pra ver “qualé”.
Where's Google going with this?
Given the relaxed feel of the people from Google, these guys came in with suits. Shocking, but they had something interesting to show and tell.
Google is now going full speed into the advertising business. No more text only hyperlinks next to search results, they're going after the whole pie. Are we out of a job? No... at least not all of us.
Using their technological prowess, their mammoth size, and their spiderweb of connections, Google is now making advertising smarter, leaner, and faster.
Google is creating a widget that allows marketers to measure the effectiveness of an ad by using their ability to harvest information from consumers. How many people in Tallahasee Florida searched for Saabs after we ran the print ad? How many people changed the channel when our XM Ad came on (yes they can see what you're doing at home!)? All of these help to optimize our message and media buys.
Let's get some stats and sell some ads.
Post-lunch humor
2:30 PM - Sky Studios - Q&A with Flavorpill, The Gothamist, and engadget
Sascha from Flavorpill: "Just like an ad in a gay magazine is different from an ad in Vanity Fare. Ok, maybe not the best example..more like an ad in the Wallstreet Journal."
Sascha from Flavorpill: "Just like an ad in a gay magazine is different from an ad in Vanity Fare. Ok, maybe not the best example..more like an ad in the Wallstreet Journal."
Cheers to Bloggers!
Bloggers from Flavorpill(I love the weekly event emails!), The Gothamist, and engadget discuss their success, including co-branding, PR involvement, and future opportunities. The most important message these bloggers want us advertisers to know is, "Focus on designing a campaign to fit the blog. Don't try to shove the same campaign that you would run for one site onto another one...Running the same ad on a blog that you ran on Yahoo is just lazy." Digital media needs to no longer be used as just an after thought...customization is not the future, it's right now.
Not your ordinary Joe Bloggers…
Bjorn Larsson mediates a bunch of bloggers. Well, these are not your average Joes; they are founders of some the city’s most coveted blogs. Introducing Flavorpill’s Sascha Lewis, Engadget’s Peter Rojas and Gothamist’s Jake Dobkin.
Peter Rojas – who recently sold Engadget to AOL - talks about niche media and the power of sincere content. “Don’t dumb it down. Give it to them straight.” He also emphasizes the importance of advertisers really understanding the content of the site and that this synergy between niche content (editorial) and niche products (advertising) is a winner. The audience loves this because it introduces new niche products to them.
Sascha’s site Flavorpill publishes eleven email magazines, covering art, books, music, fashion, world news, and cultural events in six cities. He talks about the new dynamics between media, ad agencies and clients. “Things are mashed up more, there is more collaboration and media agencies have become more flexible. That concept of church and state is over.”
Sascha also claims that online media is a lot more flexible than offline. If something is not right, it can be taken down instantly.
“Flavorpill offers a hybrid of different services and has enabled clients to feel closer to us because we are more flexible.”
On maintaining objectivity and integrity as an editorial publication?
All bloggers – whose companies have excelled because of their exceptionally high quality content - unanimously concur “good content is hard.”
Sascha: “The integrity of the editorial process and the intrinsic brand essence is the foundation of our company.”
Gothamist’s Jake Dobkin concurs “Having accurate information, having it work, and selling it is still difficult.”
Their advice to us: “Identify the sites that are most fitting with your clients, and work with those clients and sites to bring synergy. Remember that blogs are popular because they are good.”
Killer comment of the session: “The web is a messy place. Need to embrace that mess.” Sascha referencing Wired’s editor, Chris Anderson.
Doesn't get any better than that
1:20 PM Sky Studios Stefan Kolle Presentation
Guy: Fornicate with your actual genitals.
Guy: Fornicate with your actual genitals.
Check it out
Fefa (sitting next to Matthew Bull): I love your socks!!
Mathew (looking up): You should check my underpants.
By the end of the day we'll have a picture of his underpants here on our fashion session.
Mathew (looking up): You should check my underpants.
By the end of the day we'll have a picture of his underpants here on our fashion session.
Show some skin
I have noticed a shiny new trend from my blogging spot above the presentation room...bald/shaved head count: 9.
Back to 60's again.
"Do you rememberthe James Bond movies from the 60's?"
That's the question a CEO asked me.
"She resembles Miss Moneypenny"
He said.
Does she?
That's the question a CEO asked me.
"She resembles Miss Moneypenny"
He said.
Does she?
It ain't just about fun
Stefan Kolle from Future Lab argues that gaming advertising spend is too small compared to other media types. Many believe that gaming is too immature for advertising and this is the reason why many advertisers shy away from it. Are we right in doing so? Let's take a look at a few numbers to start off the debate:
75% of heads of households play video games
In Europe, people spend more time playing games than surfing the internet (after TV and music)
Roughly a million women play games (bridge, canasta, etc) on MSN gaming groups each day
Despite these figures people still feel games are young adolescent male oriented and media spend figures prove this. For example, newspaper usage by the European population is 4.7% and advertising spend is 32.4%. On the other hand, gaming usage is 13.5% with only 0.06% media spend. What up with that?
Think about it.
75% of heads of households play video games
In Europe, people spend more time playing games than surfing the internet (after TV and music)
Roughly a million women play games (bridge, canasta, etc) on MSN gaming groups each day
Despite these figures people still feel games are young adolescent male oriented and media spend figures prove this. For example, newspaper usage by the European population is 4.7% and advertising spend is 32.4%. On the other hand, gaming usage is 13.5% with only 0.06% media spend. What up with that?
Think about it.
are you for real?
What would you ask Microsoft?
We had a chance to pick their brain and ask some burning questions:
Matthew Bull references social responsibility and the concept of authentic human interaction when referring online social networks. He asks if the people that meet online shift from this virtual experience to a real experience?
Microsoft's response is that social networks are closed, which means that they are generated through association. They enhance, educate and connect people based on genuine interests.
We had a chance to pick their brain and ask some burning questions:
Matthew Bull references social responsibility and the concept of authentic human interaction when referring online social networks. He asks if the people that meet online shift from this virtual experience to a real experience?
Microsoft's response is that social networks are closed, which means that they are generated through association. They enhance, educate and connect people based on genuine interests.
In your face CP&B
According to Stefan Kolle, from Future Lab, millions of people watched the subservient chicken (www.subservientchicken.com), campaign for Burger King made by CP&B. He also said that the majority of the viewers thought it was a campaign for KFC. That’s money!
No really, I DO have friends
11:45 AM - Sky Studios - Questions for Microsoft Presenters
Man with glasses: "I don't consider people I have never met friends."
Fernanda: "That's not true. In Brazil I went to a Catholic school, and we were given a list of kids from Catholic schools around the world to write to."
Man with glasses: "So you had 1 or 2 pen pals then?"
Fernanda: "No, at one time I had 8."
Man with glasses: "Sad."
Man with glasses: "I don't consider people I have never met friends."
Fernanda: "That's not true. In Brazil I went to a Catholic school, and we were given a list of kids from Catholic schools around the world to write to."
Man with glasses: "So you had 1 or 2 pen pals then?"
Fernanda: "No, at one time I had 8."
Man with glasses: "Sad."
Death of a lion?
When you create an award specifically for one ingenius campaign, how is it possible to continue awarding that award to creative that isn't as ingenius?
Erika, WW Branded Entertainment, believes that awe may be dead on the internet in a time when viewers have seen just about everything.
We pose the question: Will there be a campaign as ingenius as BMW films? Yes, no? We'll see at Cannes.
In Erika's mind, there will be nothing that will eclipse BMW films... EVER!
Erika, WW Branded Entertainment, believes that awe may be dead on the internet in a time when viewers have seen just about everything.
We pose the question: Will there be a campaign as ingenius as BMW films? Yes, no? We'll see at Cannes.
In Erika's mind, there will be nothing that will eclipse BMW films... EVER!
This is interaction my friends.
The speaker says Nokia and suddenly a cell phone rings. this is interaction, isn't it?
Me empiezo a creer esto de la interactividad.
Me empiezo a creer esto de la interactividad.
youth these days....
Microsoft’s Caroline Vogt presents an exclusive sneak preview of CIRCUITS OF COOL. A global research study into the relationship between youth and technology.
This number raised a fair bit of philosophical inquiry:
Are youth becoming increasingly similar because of technology?
Are we witnessing a technological youth?
Has technology meant that the needs of youth have changed?
Is technology escapism or connectivity?
Does adoption mean engagement?
The dynamics of semantics: Who’s talking burning, downloading, googling it?
Did you know....?
Blogging is highest in China at 73%. In Brasil and Mexico it falls at 19%
Brasil, India and China are most interested in technology.
Brazil comes out highest in social networking and IM and Japan comes out lowest.
Texting in New Zealand is at 95%; in Germany is at 93% and in Japan at 5%.
How do you use the internet – to search, communicate, inform, entertain?
More of where that came from in the coming days on loweportal.com.
This number raised a fair bit of philosophical inquiry:
Are youth becoming increasingly similar because of technology?
Are we witnessing a technological youth?
Has technology meant that the needs of youth have changed?
Is technology escapism or connectivity?
Does adoption mean engagement?
The dynamics of semantics: Who’s talking burning, downloading, googling it?
Did you know....?
Blogging is highest in China at 73%. In Brasil and Mexico it falls at 19%
Brasil, India and China are most interested in technology.
Brazil comes out highest in social networking and IM and Japan comes out lowest.
Texting in New Zealand is at 95%; in Germany is at 93% and in Japan at 5%.
How do you use the internet – to search, communicate, inform, entertain?
More of where that came from in the coming days on loweportal.com.
So far...
Nice carrot and orange muffin. Wondering if Peter also chose this delicious appetizer himself.
It was pretty amusing when Tom, from Microsoft had a little problem with his PC.
I said Stefan Kolle would be the fist speaker. Sorry, my bad.
Once again, the place is amazing. They say it’s for sale. I’ll give you a carrot and orange muffing if you guess for how much.
Caroline vogt just finished her speech. That’s a shame. I would listen to her the entire day… I love the accent.
It was pretty amusing when Tom, from Microsoft had a little problem with his PC.
I said Stefan Kolle would be the fist speaker. Sorry, my bad.
Once again, the place is amazing. They say it’s for sale. I’ll give you a carrot and orange muffing if you guess for how much.
Caroline vogt just finished her speech. That’s a shame. I would listen to her the entire day… I love the accent.
Where's the party?
I had admired a super cute LBD (little black dress) when I first arrived this morning. Well, turns out the dress comes complete with a consumer focused presentation from Erika Nardini, WW Branded Entertainment. She presented an interesting online event, sponsored by Nokia, that created a global community for New Year's Eve celebrations. "1 party. 5 cities. 830,000 hours of video". Her presentation focused on the ability of brands to create relevant content and the relationships that build around it. Cool stuff. My only thought was, why don't I ever get asked to be involved in these sponsored parties?
note said dress on the right
The life of Johnny
According to Microsoft this is the development of the technological adoption of children today.
Johnny 0-12: At this young age, I'm too hyper off candy and cartoons to really have a loyalty to any particular technology. I like to watch TV a lot... and eat lots of chips and candy.
Johnny 12-17: At this age I like to talk to my friends through IM because my parents like to keep me at home where they can keep me safe. I would like to hang and go skateboarding with my friends outside but I have no freedom :( boooo. I still watch TV but it's no longer the cool thing to do because I like to make friends on the internet. Let's not mention Grand Theft Auto baby!!!!!!
Johnny 17-24: FREEDOM hell yeah! Now I'm computiing and gaming less cause I can go out and I got me a new Palm Treo cause my parents will give me anything I want... SWEET! I'm hanging with my friends late nights and chatting up my buddies over my new cell. I'll still watch TV but I'm mostly networking on my phone or internet. But what I love best is to make new friends online and make lots and lots of friends online... MySpace all the way!!!!!!
Johnny 0-12: At this young age, I'm too hyper off candy and cartoons to really have a loyalty to any particular technology. I like to watch TV a lot... and eat lots of chips and candy.
Johnny 12-17: At this age I like to talk to my friends through IM because my parents like to keep me at home where they can keep me safe. I would like to hang and go skateboarding with my friends outside but I have no freedom :( boooo. I still watch TV but it's no longer the cool thing to do because I like to make friends on the internet. Let's not mention Grand Theft Auto baby!!!!!!
Johnny 17-24: FREEDOM hell yeah! Now I'm computiing and gaming less cause I can go out and I got me a new Palm Treo cause my parents will give me anything I want... SWEET! I'm hanging with my friends late nights and chatting up my buddies over my new cell. I'll still watch TV but I'm mostly networking on my phone or internet. But what I love best is to make new friends online and make lots and lots of friends online... MySpace all the way!!!!!!
First speeches
This already started. First speakers. Nice.
Interesting speech of the people from Microsoft.
20% something, 25% another thing...
Any problem with your computer? Tom, get a MAC! jajaja. (Si no lo digo, reviento)
Interesting speech of the people from Microsoft.
20% something, 25% another thing...
Any problem with your computer? Tom, get a MAC! jajaja. (Si no lo digo, reviento)
We never talk anymore
How many married couples have chatted about this before?
According to Tom from the Microsoft team, the line of communication between 'us' and consumers has become so one directional that consumers have become fed up. We know them as Female 18-24, early adopter, low income... but in reality her name is Svenja.
In order to communicate with all the Svenja's of the world, we must embrace technology and open up a bi-directional line of communication to make the consumer feel more individual. Let's chat!
More to come.
According to Tom from the Microsoft team, the line of communication between 'us' and consumers has become so one directional that consumers have become fed up. We know them as Female 18-24, early adopter, low income... but in reality her name is Svenja.
In order to communicate with all the Svenja's of the world, we must embrace technology and open up a bi-directional line of communication to make the consumer feel more individual. Let's chat!
More to come.
PC or MAC
Nothing tops off a trendy breakfast better than sipping an even trendier bottle of water ( it actually looks more like a suntan lotion bottle) while listening to the delightful "Tom from Microsoft" figure out the bugs with his PC. Handling the technology setback with pure grace, he finally was able to show a short video that that gave everyone a little giggle. His presentation was succinct and to the point so that he could give the stage to Caroline Vogt, also from Microsoft. She has a cute slide in her Powerpoint of all the flags of the countries represented in her technology study. It reminded me of a worksheet I had to color in 4th grade.
70 of Lowe's top guns touch down in New York Tuesday. Hailing from all corners of our network, these lot are about to take a deep nosedive into the cutting edge world of interactive.
Wednesday May 23. 930am, Sky Studios. It’s day 1 of the event and all eyes are glued on Peter Minnium as he jovially sets the tone – swimming lessons at the Hudson hotel courtesy of Bjorn Larsson, lounging in Sky Studio’s Lowe Lounge - before referencing his own transformation from dork to some sort of tall Tom Cruise clone in the next two days.
Jokes aside, the Interactive Immersion Event is a 2 day everything-you-ever-wanted-to-know-about-the-digital-world featuring roundtables, q and a, and work sessions with some of the industry's most coveted leaders and influencers like Microsoft and Google.
Stay tuned for more on this truly transformational event.
-from your Lowe Go editor, Samina.
Wednesday May 23. 930am, Sky Studios. It’s day 1 of the event and all eyes are glued on Peter Minnium as he jovially sets the tone – swimming lessons at the Hudson hotel courtesy of Bjorn Larsson, lounging in Sky Studio’s Lowe Lounge - before referencing his own transformation from dork to some sort of tall Tom Cruise clone in the next two days.
Jokes aside, the Interactive Immersion Event is a 2 day everything-you-ever-wanted-to-know-about-the-digital-world featuring roundtables, q and a, and work sessions with some of the industry's most coveted leaders and influencers like Microsoft and Google.
Stay tuned for more on this truly transformational event.
-from your Lowe Go editor, Samina.
Mission: Impossible
It’s already 9:35 am, but the day started pretty early not only for me, but also for 75 guests who had to be in a bus at 8 o’clock sharp. Considering last night party that would have been a tough task.
But let’s talk about our first speaker, Stefan Kolle, who introduced himself to me as an “European citizen”. He will talk about advertising in games and how companies and advertisers should use it as a medium. It’s a pretty interesting and a bit polemic topic. Would Johnson & Johnson advertise on Grand Theft Auto? Let’s hear him!
He also added: “I have three days of content, but only 40 minutes to present it”. Well, good luck Mr. Ethan Hunt.
Missão: Impossível
Já são 9:35, mas o dia começou cedo. Não apenas para mim, mas também para 75 convidados que já aguardavam o ônibus às 8 da manhã. Tarefa árdua, já que a festa de ontem a noite terminou tarde. Porém, todos estão presente… menos a Fefa.
Mas vamos falar do nosso primeiro palestrante, Stefan Kolle. Quando o perguntei sobre sua área de atuação ele disse: “Sou um cidadão europeu”. Ele vai falar sobre a publicidade em games e como empresas e publicitários deveriam suar esse instrumento de lazer como um meio. Assim como TV e radio. É um tópico interessante e ao mesmo tempo polêmico. Será que a Johnson & Johnson anunciaria no Grand Theft Auto? Vamos ouvir o que ele tem a dizer sobre isso.
No fim do nosso papo, ele meio que reclamou: “Eu tenho três dias de conteúdo, mas apenas 40 minutos pra falar”. Boa sorte Ethan Hunt!
But let’s talk about our first speaker, Stefan Kolle, who introduced himself to me as an “European citizen”. He will talk about advertising in games and how companies and advertisers should use it as a medium. It’s a pretty interesting and a bit polemic topic. Would Johnson & Johnson advertise on Grand Theft Auto? Let’s hear him!
He also added: “I have three days of content, but only 40 minutes to present it”. Well, good luck Mr. Ethan Hunt.
Missão: Impossível
Já são 9:35, mas o dia começou cedo. Não apenas para mim, mas também para 75 convidados que já aguardavam o ônibus às 8 da manhã. Tarefa árdua, já que a festa de ontem a noite terminou tarde. Porém, todos estão presente… menos a Fefa.
Mas vamos falar do nosso primeiro palestrante, Stefan Kolle. Quando o perguntei sobre sua área de atuação ele disse: “Sou um cidadão europeu”. Ele vai falar sobre a publicidade em games e como empresas e publicitários deveriam suar esse instrumento de lazer como um meio. Assim como TV e radio. É um tópico interessante e ao mesmo tempo polêmico. Será que a Johnson & Johnson anunciaria no Grand Theft Auto? Vamos ouvir o que ele tem a dizer sobre isso.
No fim do nosso papo, ele meio que reclamou: “Eu tenho três dias de conteúdo, mas apenas 40 minutos pra falar”. Boa sorte Ethan Hunt!
Lay one on me
8:50 AM - Sky Studios, waiting for the elevator
British Woman: "How many kisses do you give? One or two?"
Indecipherable Accent Man: "I like to do three...maybe five. I think the more the better."
British Woman: "How many kisses do you give? One or two?"
Indecipherable Accent Man: "I like to do three...maybe five. I think the more the better."
EVERYTHING READY
First, the breakfast. Great, by the way. And now, 9:20, everything seems ready to start.
Comienza el show!!
Comienza el show!!
Tuesday, May 22, 2007
By the way...
Here’s Kevin Allen and I interacting. He was sending me the shoe picture from the post below.
Well, it’s an interactive immersion, so let’s dip in.
Unattended Shoe
Kevin Allen was really excited showing everybody the picture he had just taken.
Apparently, while walking to the hotel, he saw a woman’s shoe on the sidewalk. Everybody seemed to fancy the Cinderella Tale. “I’ve never seen something like that!” – Nancy Hill added.
Yeah, you guys should come to my side of the town to see what I find on the sidewalks.
Here’s the pic taken from Mr. Allen’s phone:
Apparently, while walking to the hotel, he saw a woman’s shoe on the sidewalk. Everybody seemed to fancy the Cinderella Tale. “I’ve never seen something like that!” – Nancy Hill added.
Yeah, you guys should come to my side of the town to see what I find on the sidewalks.
Here’s the pic taken from Mr. Allen’s phone:
Caught Between the moon and New York City
Tuesday, 7PM. By now we were supposed to be at the Hudson Hotel to cover the event, but we are still at Lowe finishing up work. Ken, the Blogger # 3 takes the executive decision: “Let’s take a cab”. By the way Fefa, you own me 11 bucks.
The hotel doesn’t look that promising, but as soon as the elevator’s door opens revealing the Penthouse, I change my mind. Nice! We step up to a cozy living room facing a huge terrace. On the 24th floor the view from the city is amazing. And we got there right on time to see the sunset.
But now it’s time to work. The guests, also late, are coming now. Let’s blog!
The hotel doesn’t look that promising, but as soon as the elevator’s door opens revealing the Penthouse, I change my mind. Nice! We step up to a cozy living room facing a huge terrace. On the 24th floor the view from the city is amazing. And we got there right on time to see the sunset.
But now it’s time to work. The guests, also late, are coming now. Let’s blog!
Peter 101 - A little time spent with The Man
There is no better way to start an interactive event than to stop people from interacting and subsequently give a speech about the importance of interactivity. Nice! After a short speech peppered with puns, all intended of course, the man at the helm of this week's events was then good enough to give the bloggers a little piece of his mind. Here's what he had to say.
The most important rules of blogging:
1) Keep it real
2) Never take down anything unless Fefa says so
Planning events:
Planning is a hard affair. Be sure that the finger foods are good and leave everything else to Devon (the person behind the man at the helm).
I believe I speak for everyone from last night's get together when I say, kudos to the choice of veal burgers... tasty!
Everyone say hello to Devon. The person behind the man, currently behind a tree.
The most important rules of blogging:
1) Keep it real
2) Never take down anything unless Fefa says so
Planning events:
Planning is a hard affair. Be sure that the finger foods are good and leave everything else to Devon (the person behind the man at the helm).
I believe I speak for everyone from last night's get together when I say, kudos to the choice of veal burgers... tasty!
Everyone say hello to Devon. The person behind the man, currently behind a tree.
Good morning to everybody and buenos dias hispano hablantes!!!!!!
Hudson Hotel Penthouse.
The event will be well covered. Here Alex filming Fefa, Nancy and Peter at the welcome coktail.
Durante las jornadas escribiré también algo en español, con sus acentos y sus cositas. Para los que lo echen de menos. O para los que no saben ni de qué color es un diccionario de inglés, jaja; como yo, vamos.
Excited, but not that excited
Check back to these posts for the days funniest outtakes. We're listening to everything.
9:45PM - Hudson Hotel Penthouse
Peter: This blog is going to be good.
Fefa: We have a Portuguese blogger and a Spanish blogger. We'll have three languages! Isn't that cool?
Peter: [silence] yeaaahhhhh... [uncomfortable silence]
Hello eh
In Canada there isn't much there except for snow, the Inuit (not Eskimos, as that is a derogatory term), igloos, and delicious icicles mixed with imported fruit flavoring. That's why when Fefa asked me to help cover the Lowe Worldwide Interactive Immersion Event, I was more excited than a 7 year old Japanese boy playing Tamagotchi in the mid 1990s!
As a 7th quarter Miami Ad School student I am looking forward to meeting all the people attending the event and learning a little from each of them. Hopefully, I'll have something interesting to say about the people I meet though, I promise nothing.
As blogger number three, I will be the third person to ask attendees the same question for the third time. Keep an eye out for me and we'll have a chat eh?
See you all later,
Ken
HOLA!
Hello people around the world, my name is Esteban. I am the fourth blogger and I will try to give you the best comes from my camera for you to be able to see everything is happened during this three days event.
I am a spanish Miami Ad School student. I started my studies in Madrid and now I am here in New York to enjoy this great city for three months.
I hope you to enjoy the blog. I will, jeje.
See you around.
Blogger #2! #2? WAH!
Yo, people.
Living the unique experience of being a “intern” at Lowe NY for two months and a half, I was recruited by Fefa Romano to cover the Lowe Worldwide Interactive Immersion to be held here at the Big Apple. That sounds pretty cool, especially when she mentioned that I would be doing the fun covering of the event.
So, to satisfy your thirst for information, I’ll be following around planners, AD/CW, CD’s and CEO’s all around. However, I rather talk about the person than the professional. After all, who is the man/woman behind the great idea? Are they evil and terrible? Or are they nice and cool? Well, the intention is to make them look a little bit humam for all of us.
Uh, I almost forgot. I’m Lucas Cardoso, seventh quarter student from Miami Ad School.
ãh? O que ele disse? Calma! Olha aqui embaixo!
Fala, galera.
Vivendo experiência única de ser “estagiário” da Lowe NY por dois meses e meio, eu, Lucas Cardoso, aluno do 7˚ periodo da Miami Ad School, fui recrutado pela querida Fernanda Romando, a Fefa, para cobrir a Lowe Interactive Immersion, envento que acontece aqui, na cidade que nunca dorme. Idéia, aliás, excelente, pois estarei cobrindo a parte divertida do evento.
Portanto, para satisfazer sua sede de informação, estarei seguindo implacavelmente Redatores, Diretores de Arte e os grandes figurões da publicidade mundial por todo os lados. Tudo isso para responder a pergunta: “E afinal, como é que esses caras são?”. Logo, tentarei falar mais da pessoa do que do profissional. Pois eu também quero saber quem é o homem ou a mulher por trás da grande idéia. Seriam eles estranhos e abomináveis? Ou amistosos e serenos? Bem, quem sabe assim eles se tornam mais acessíveis para todos nós, iniciantes no mundo publicitário.
Aquele abraço,
Lucas
Monday, May 21, 2007
Blogger/Quasi-Stalker #1
As someone who will be following the every move of the convention attendees, I thought I should introduce myself (picture included), so that I won't be mistaken for a stalker or someone's manic ex-girlfriend.
My name is Kristen Kielhorn, a copywriter in my 7th Quarter at Miami Ad School. Cultivated in the MidWest, I can guarantee you'll catch me saying things like "pop" instead of soda (or cola or whatever you guys call it) and adding an " 's " to any store, hotel or restuarant name. I have a natural talent for recalling useless/random facts, which I likely will include in this blog, but I can never remember simple things like passwords or pin numbers (I'm pretty sure customer service knows me by voice).
As one of your devoted Lowe Worldwide Interactive Immersion Bloggers (longest title ever) I will keep you updated with posts about presentations and, most importantly, about the brilliant people filling the seats. For those of you attending the LWII, be on the lookout for me. I'll be like a little shark/sponge, cirling and absorbing everything, but please don't hesitate to wave me down to chat (even if it's just to tell me I have toilet paper trailing from my shoe). For those of you who are unable to attend LWII, I suggest you check this blog religiously. Ok, maybe an overexaggeration, but you'll be missing out on more than a trip to New York if you don't.
I look forward to seeing everyone bright-eyed and bushy-tailed Wednesday morning!
Yes, we have bloggers!
During the next three days, we will have four bloggers tagging along with you so we can share everything we are doing and learning with the Lowe world. Our bloggers are Esteban Franco (Spain), Lucas Cardoso (Brasil), Kristen Kielhorn (USA), Ken Lo (Canada). They are Miami Ad School students in NY and are keen to meet you and tell everyone what you are up to. Be nice to them. We will have posts in English, Portuguese and Spanish and we will have pictures as well, loads of pictures! We will also have quotes. The section that we will call Overheard will be all about things people say, much in the style of http://www.overheardinnewyork.com/
Thanks, everyone! This was Fefa, blogging from Devon's username.
Thanks, everyone! This was Fefa, blogging from Devon's username.
Friday, May 18, 2007
Subscribe to:
Posts (Atom)